Justin Cobb on Entering the Global Marketplace in Emerging Markets

Global / December 14, 2015

It is estimated that over the next decade and a half at least 75% of the global growth in GDP will stem from emerging markets such as those in what are often referred to as BRIC nations, Brazil, Russia, India and of course, China. Whilst there does appear to be some amount of easing in investors’ enthusiasm for sinking money into these emerging markets, the forecasts for growth in these marketplaces continues to be high. Justin Cobb, entrepreneur and renowned public speaker talks about entering the global marketplace in emerging markets. He looks at how these markets offer advantages that cannot be found here at home and also offers a bit of advice on how to successfully invest in BRIC markets.

“The first thing I tell those who come to me for advice on whether or not to sink their money into these emerging markets is that they need to understand what is needed in each location. Not all areas have the same strengths and of course, not all markets have the same weaknesses. It’s a matter of doing a thorough assessment of each market before deciding to startup in that country,” he says. “Some have strong talent in key areas whilst others have a serious lack of marketing and perhaps weaknesses in the supply chain. As a result, it is vital to look at your growth priorities to see which market best fits your needs in startup or expansion of your brand.”

One common thread in most of these emerging markets is that the allure is because of the growing trend towards urbanization. With the availability of much larger workforces on wages that are considerably lower than in developed countries, it is possible to make a huge profit if certain obstacles can be overcome. Justin Cobb says that the best way to ensure a successful venture is to standardize your business operations across all markets but to leave enough flexibility to accommodate regional dynamics and the conditions under which you will need to operate.

As an entrepreneur, Justin Cobb is no novice when it comes to making ‘risky’ investments and although investing in a BRIC market may seem a bit of a challenge, Justin Cobb believes that this just might be the place to take a risk. All key indicators call for major growth in emerging markets and for those looking to broaden their horizons, looking to emerging markets is the place to start. As 2015 draws to a close, it is a good time to begin planning investment strategies for 2016. Will BRIC markets factor into your investment future? It will be interesting to see.


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