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Gaining a new client is always exciting for marketing great, Justin Cobb. However, to land an account with an internationally renowned client is all the more thrilling because of the prestige of being recognized as being at the top of your industry by another leader, in another sector. Justin Cobb reflects on what this means to him as a marketing entrepreneur.
“When I first started out as a sales and marketing professional, I knew that I had something special to offer because of my sincere desire to help my clients grow their bottom line. It was never enough for me just to land that account so many of my peers were focused on, but rather to take my accounts to the top of their field and keep them there. That was the challenge I presented myself with and one I still strive for to this day,” Justin Cobb says.
What he is referring to is that the new client he just signed on is a global presence in the health food sector. Justin Cobb is geared up to bring his new client in to even more geographic market places.
Justin Cobb explains that, “It isn’t often that you land an account that is near and dear to your heart. This particular client is one that I personally can believe in and vouch for as I am a huge fan of their products and a customer myself. It takes a lot of energy to get out there day after day strategizing and campaigning for our clients and the key to success is to take care of your body, mind and spirit. A healthy diet and lifestyle is vital and this client offers top-of-the-line products delivered right to your door. I love it when I can personally endorse a client and I most certainly can endorse this one!”
It is fun to watch Justin Cobb’s exuberance when taking on a new client of such magnitude because everyone in the industry knows that he will soon be off and running full steam ahead, forging pathways where others fear to tread. If Justin Cobb’s energy is a reflection on the product line, there is no doubt we will indeed be hearing spectacular news.