The past two years have been a very impactful time for business. The marketplace has changed drastically. Those businesses that fail to keep up will ultimately fail completely. To survive and thrive in the post-pandemic world, you’ll need to adapt. What are some of the most important changes you’ll need to be aware of? Here at Justin Cobb Leadership Academy, we take a look.
Have a Purpose
Modern brands often hinge their success on whether customers believe in them. Business used to be very practical, focusing on product features and innovation in design. But now, you are less likely to have a unique idea, or a better product. It’s very easy to compete on quality or features. Customers back a brand they believe in. 2022 is the year to consider the ‘why’ as well as the ‘what’.
Marketing is More Complex
Marketing in 2022 is continuing its drift towards a more holistic and complex thing. We’re no longer focused on simply showing the benefits of a product, and giving good customer service. The idea of ‘customer journeys’ means taking every interaction a customer has with you as part of a greater whole. From the first time they hear about your product, until your support after a sale, every step is crucial to your reputation.
Digital or Die
It’s long past the time when you should be starting to incorporate technology and online into your business. If you’re still on the fence about it, you might be reaching the end of the line. Digital is a vital part of almost every business nowadays. You may think that the human touch is more important, which is true. But technology can inform and support every step of the more personal and face-to-face side of your business. Use it as a tool, and you’ll be ready to make changes for the future.
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