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As brands from all walks of life seek new and exciting ways to expand their reach, grow their bottom lines and rebuke the competition, many stumble or falter due to a lack of knowledge or experience in certain endeavors. A problem particularly with younger and smaller businesses and marketing firms, it can be all too easy to make the wrong decision when placed in a stressful or precarious situation. Industry experts often recommend getting back to the basics when planning a pathway to success. Justin Cobb announced recently his plans to share lessons on this dynamic at an upcoming industry awards ceremony.
In all niches and industries, there are experts who have experienced it all. At the same time, there are many more fresh entrepreneurs who do not yet have the skills or experience to foresee select problems. Justin Cobb recalled his experience in his early marketing days, saying “there is simply so much that you cannot learn from a book about marketing”. He elaborated by saying that “there are a hundred different scenarios that aren’t covered in a class, but that can be learned about from seasoned experts. When you’re starting out, you want to believe you have everything it takes to succeed, but the truth is that advice may be what is needed above all else”.
Justin Cobb will be speaking on these issues as a guest speaker at an industry awards ceremony in Baltimore this month. One of the biggest marketing awards ceremonies in the world, more than 2,000 entrepreneurs will be represented at this event. Justin Cobb has been asked to present multiple awards to the winners. Prior to each presentation, he will be providing insight into the importance of retaining the mindset of a student. By constantly asking questions and following up on mistakes made, it then becomes possible to drastically reduce the amount of damage and number of setbacks experienced.
As industry leaders like Justin Cobb continue to enjoy marked success in the marketing industry, countless other firms and entrepreneurs seek to replicate the effect. Successful marketing agencies and entrepreneurs will remind the initiated that there are hundreds of different ideas, characteristics, and strategies to keep in mind when planning for the long-term, but the ability to learn from others’ actions and our own mistakes is a crucial prerequisite in any situation. As the marketing industry continues to grow and the economy continues to recover, we expect more leaders like Justin Cobb to emerge and excel within them.