Justin Cobb Is Making The Case On Face-To-Face

Justin Cobb Academy / Justin Cobb News / Latest News / Leadership / June 24, 2013

Justin Cobb

Justin Cobb

Face-to-face engagement creates a personal connection and builds trust and a positive rapport between a company and its target audience. Giving a warm handshake, carrying an engaging conversation, and getting to know customers on an individual level can help form stronger, more meaningful, and more profitable business relationships that will last.

International Business Owner and Entrepreneur, Justin Cobb specialises in face-to-face engagement. When talking recently at seminar held in Manchester, UK, Justin Cobb stated “In today’s social media and technology focused economy, face-to-face provides a relationship with customers that no network, email or advertisement can achieve, leaving their method of marketing, wildly ineffective when it comes customer engagement. A lot of people know that trust builds relationships, but in order to build trust, you need to communicate effectively through face-to-face means, good old fashioned direct marketing”.

We asked Justin Cobb to give us five short and simple points, in his own words, to sum up why face-to-face has a competitive edge over other forms of marketing.

So here goes…

1.       Clarifies Meaning
2.       Ensures Engagement
3.       Drives Participation
4.       Body Language is Communication
5.       More Efficient

Now, we put some pressure on Justin Cobb and asked him to choose his number one reason and explain why it’s worthy of the number one spot. Drum Roll please!

Justin Cobb reveals “Number 4! People tend to forget that body language plays a major part in our communication. It is not just how you say something, but also your facial expressions and body posture. When it comes to selling, your body language should sell for you. It’s make or break when it comes to body language.”

There you have it. Justin Cobb’s reasons why face-to-face makes all the difference.



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