Face-to-face engagement creates a personal connection and builds trust and a positive rapport between a company and its target audience. Giving a warm handshake, carrying an engaging conversation, and getting to know customers on an individual level can help form stronger, more meaningful, and more profitable business relationships that will last.
We asked Justin Cobb to give us five short and simple points, in his own words, to sum up why face-to-face has a competitive edge over other forms of marketing.
So here goes…
1. Clarifies Meaning
2. Ensures Engagement
3. Drives Participation
4. Body Language is Communication
5. More Efficient
Now, we put some pressure on Justin Cobb and asked him to choose his number one reason and explain why it’s worthy of the number one spot. Drum Roll please!
Justin Cobb reveals “Number 4! People tend to forget that body language plays a major part in our communication. It is not just how you say something, but also your facial expressions and body posture. When it comes to selling, your body language should sell for you. It’s make or break when it comes to body language.”
There you have it. Justin Cobb’s reasons why face-to-face makes all the difference.