Justin Cobb Reveals Why Entrepreneurs Read

Uncategorized / December 15, 2017

Increasing numbers of people are discovering the benefits that being an entrepreneur can bring, but when they first start it can be difficult to know where to turn. Who has the answers, and who can guide them on the road to success? Finding a business mentor can help, but business books are also a great source of information and inspiration, which is why they’re becoming increasingly popular.  When Warren Buffett was once asked about the key to success, he pointed to a stack of nearby books and said, “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. Here, Justin Cobb reviews and considers the benefits of a good, educational book.

“Reading a good development or business book is like reading personal advice from some of the brightest minds in the business world to date”, said mentor and consultant, Justin Cobb. “Books on business are some of the best-selling books of all, which shows just how many people are in business or thinking of entering it. If you’re looking for inspiration on the road to becoming an entrepreneur, then these books are a great place to start.”

“The Innovator’s Dilemma’ by Clayton M Christensen and read by renowned entrepreneur Steve Jobs, this book looks at why most companies miss out on new waves of innovation. it’s unsurprising that this book is a hit among entrepreneurs and managers. Another great title is  ‘Business Adventures‘ by John Brooks, this read is a favorite of genius Bill Gates, as he describes the book to be ‘As much about the strengths and weaknesses of leaders in challenging circumstances as it is about the particulars of one business or another.”

“I particularly related to ‘Business Adventures’ by John Brooks and I can really see Bill Gates point when he described the content of the book. Entrepreneurs, especially those running start-up businesses, have to be prepared to face challenging circumstances, just like every other business, but you must overcome those hurdles in order to reap the big rewards.”

It’s been said that the average CEO reads up to sixty books per year, which averages at five books per month. If this seems impossible or you sometimes find difficulty keeping up a consistent reading pattern and occasionally end up going days without picking up your book, you should try out this simple tip. Take the total number of pages in your book, allow yourself one week to read the entire thing, then divide the number of pages by seven and the answer will be how many pages you should aim to read per day. Doing this makes sticking to your goal a lot more manageable and realistic. If you want to take it one step further, you could time how long it takes you to read that amount of pages, and then schedule it into your daily routine where it will work best for you, maybe consider reading half at lunch and the other half in the evening.

Photo by Kaboompics // Karolina from Pexels


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