A Conversation with Justin Cobb
Justin Cobb firmly believes that our greatest asset is our talented team.
Justin Cobb understands that a clients' success is a true measure of his accomplishments.
The Concept of Spotlighting Leaders
Business Coaching and How It Has Evolved Over the Years
Latest Trends in the Recruitment Industry
The Problems Your Buyers Are Facing
A List of “Musts” for a Career in Your Field
Much-Needed Tips to Handle Burnout
Key to Success: Make a List of the Best Tools for Your Industry
Here Are the Best Tips for Advancing in Your Career
Business Trends to Look Out For in 2023
Justin Cobb Hosts a Miami Marketing Event and Awards Gala
International Wealth Mentality Month
Justin Cobb on Business Trends to Look Out For in 2023
Justin Cobb Hosts Campaign and Organizational Summits with an Awards Gala in Late January
International Wealth Mentality Month as Explained by Justin Cobb
Justin Cobb Looks at the Importance of Setting Goals for the Year
As a marketing expert with many years in the field, Justin Cobb has launched countless recruiting campaigns for businesses large and small. He explains that “Hiring is a process not unlike marketing for new customers or clients. You have something to offer interested applicants and like any business transaction, you must know that they have the resources required of them.” In this case, Justin isn’t referring to financial resources. The resources he is referring to are tools of the trade that indicate an applicant is ready to join the team.
He goes on to explain that “The same thing holds true of entrepreneurs preparing to launch a new business. It is vital that they have everything they need to make a success of their endeavor. In today’s hi-tech world, many of those resources would be rooted in technology. For example, they would need data analysis, marketing, a good CRM, and project management software on a local drive or in the Cloud.”
Justin sees Customer Relationship Management as one of the vital tools every business owner and/or manager should have in their repertoire because customers are the lifeblood of any business, no matter what industry or size. He also understands that business relationships are vital to the success of any business and any professional. Therefore, “Company culture is a vital tool for success. Whether we are looking at an entrepreneur preparing to launch a new business or a job candidate preparing to join the team, company culture defines who and what you are. It is one of the most essential tools to have.”
In his words, “It’s difficult to list the tangible tools every professional or entrepreneur would need because every industry is different. Yes, there is some overlap but the one area in which those ‘tools’ are fairly standardized would be technology.” Likewise, he sees marketing as one of the most essential tools on that list.
As defined, a tool is something “used to carry out a particular function.” He asks, “Isn’t that what marketing is? It’s a tool used to capture and keep new customers or talent within that business. It’s one of the tools I, personally, see near the top of every list of tools for any industry.” Whether a business or a job applicant, you need to sell yourself and that’s what marketing is all about. In Justin Cobb’s eyes, marketing is one of the key tools for success in any industry imaginable.