Resilience Is the Key to Success

Leadership / October 29, 2021

An entrepreneur needs to be resilient to face the challenges of business. It is important for them to understand their strengths and weaknesses. Entrepreneurs have to keep themselves motivated and have a strong belief in their capabilities. These traits will allow them to adapt quickly to any change in the market. Be it a new idea, new technology, or a change of ownership. At Justin Cobb Leadership Academy we teach resilience to the entrepreneurs we work with. Here are some ways to build it.

Be Honest With Yourself

Whether you are dealing with your own failures or successes, it’s important to reflect and review. Be honest with yourself about your mistakes and learn from them. Avoiding those honest conversations with yourself will just compound your issues. Control comes from a full reckoning of the truth.

Study Failure

Don’t limit your study of business to a study of success. You should spend as much time studying failure. How it happens, how to recover from it, and how to deal with it. The failures of those you admire and respect are as important as their successes. That’s if you want to truly emulate them.

Don’t Take It Personally

Success in business means developing a thick skin. If you take every rejection or negative outcome personally, you’ll fall apart. When your pitch fails, it’s your pitch that fails, not you. When your idea fails, it’s the idea that fails, not you. The only way you can fail is by giving up. Resilience means you will not do that.

Pick Your Team

Surround yourself with people who are motivated by the same goals as you. If you surround yourself with cynics and pessimists, they’ll be the ones saying “I told you so” when you fail. Instead, look for the people who will say, “Okay what’s next?” Those are the people who will help you to overcome the negatives in your business.


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