Developing your brand is one of the most important things a new business can do. However, your personal brand doesn’t stop there! It’s how your audience perceives you and if you can stay aligned with things that matter to them, you have created a brand that will work well for you.
“However,” Justin Cobb observes, “developing a personal brand necessitates a lot of market research. Before you can safely say you have a brand that will stay ahead of the competition, you need to know exactly what your potential customer base is looking for. You need to understand their pain points, their needs, to show them that you are a brand to be trusted to answer those needs.”
This means two things right off the bat. First, you need to stay visible over time, and secondly, you need to position yourself as a brand of authority. How do you make that happen? “Actually,” Justin says, “Both can be handled at the same time if you understand how to use social media. You don’t need to be active on all the main social sites, but you should pick at least a couple that your audience frequents. Whether it is Facebook, YouTube, Instagram, or LinkedIn, stay active on those platforms and you will also position yourself as a brand of authority.”
What Justin means is understood in the statement that you need to stay active. It is important to engage your social followers so that they comment or ask questions, giving you the perfect opportunity to engage them further by responding to their comments and perhaps asking a question of your own that they need to answer.
Mr Cobb understands the importance of developing a personal brand, and in fact, its name says it all. Justin explains that the right brand can make your business iconic within your industry. “Just like McDonald’s is the icon of fast food on a global level, you want to shoot for a brand that has the same potential.”
Of course, he doesn’t mean that you should aim toward global recognition in the early days, but it isn’t out of the realm of possibility if you develop a brand that positions you as an authority and one that aligns with consumer needs.
“The key is to stay visible, and that means a major thrust on the marketing of which social media is a big part of the plan. However, it also means staying visible with other kinds of marketing strategies such as web content, videos, and paid ads as necessary.” He concludes that developing a personal brand begins the moment you launch your startup and stays equally important as long as you are in business. “Your brand is how your audience perceives you so be sure to develop a brand that aligns with their needs but one you can stay true to overtime.”