Introverts vs Extroverts in Business

Leadership / June 18, 2021

It’s a common belief that extroverts are more successful in business. But does this actually hold true in reality? If you look at some of the most successful entrepreneurs, you’ll realise that it doesn’t hold up. Elon Musk, Bill Gates, Warren Buffet, Larry Page, and many others prove the opposite. They are all introverts who are immensely successful in their field of business.

Regardless of your personality type, you have an equal chance of success. But you may approach things differently and take a different path. Knowing your strengths and weaknesses will be important on your journey.

Introvert Strengths and Weaknesses

Introverts tend to be more risk-averse and cautious. This can be a strength or a weakness depending on how you use it. This natural caution leads the introvert to examine all outcomes before making decisions. This can lead to missing out on opportunities, but it can also help to avoid some serious problems. Introverts should work on increasing their risk tolerance while retaining that thoughtfulness.

Introverts are also generally not conversational leaders. They listen, and process, and ask questions to understand. This is a massive strength in understanding the people around you. But make sure you are able to be assertive when necessary.

Extrovert Strengths and Weaknesses

Extroverts are generally natural communicators. They are more comfortable in conversation and in taking the lead. But this can cause issues if they don’t take some time to focus on the needs of others. Being the center of attention is great. But it could leave people around you feeling like they are not heard or valued.

Extroverts are also great at networking. This is a huge benefit for an entrepreneur. Expanding your circle of mentors, colleagues, and potential clients is very useful. But make sure you take time to maintain individual relationships within those circles.


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